14 · Packaging · Bespoke & innovation
Bespoke & Innovation Projects
Not every requirement starts with a specification. Whether you are a manufacturer rethinking a pack or a start-up with a first concept, we help define what is needed, find manufacturers with the right capability and take it through sampling and trials.
Typical formats
- New pack formats and custom shapes
- Bespoke tooling (trays, closures, die-cuts)
- Material redesign, including lower-impact options
- Packaging for new products and start-ups
Typical structures
- Dependent on application
To assess your requirement we need
- 01Your product and how it is filled
- 02The problem or opportunity
- 03Your concept, sketch or reference pack
- 04Material or sustainability objective
- 05Expected volumes and timing
- 06Budget or commercial constraints, where known
Don’t have all of this? Send what you have and we’ll ask for the rest.
Before we propose an alternative
What we check before proposing an alternative.
- 01Custom tooling carries up-front cost and lead time. We set both out before any commitment.
- 02Lower-impact claims need evidence. We tell you what can be substantiated before it goes on pack.
Related packaging
Related packaging.
The Winnington Packaging Review
Send us one specification.
Start with what you have: a specification, a sample or an idea. We’ll tell you plainly whether there’s a credible alternative or a better way to make it. There’s no cost and no obligation, and you’ll get a first response within 5 working days.